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I am a friendly chatbot who can almost, well almost answer your questions!
Hello There! I am Whoosh, nice to see you here!

1) Better lead generation and nurturing

Most of the businesses operate in an omnichannel model. They sell across the website, Facebook, and other channels. AI chatbots create an effortless way for customers to communicate with your business via existing messaging platforms such as Facebook Messenger, which recently passed 1.3 billion users.

By deploying chatbots, you can engage your customers with personalized messaging throughout their journey by guiding and recommending them in making quick decisions.

Chatbots use a preset questionnaire to persuade the visitors for lead generation, which is prepared by sales experts. Bots ensure the flow is in the right direction to get higher conversion rates.

How do chatbots benefits help in increasing business revenue?

Better lead qualification – Bots qualify leads by asking relevant questions and direct them to the sales team for immediate sales conversion or schedule an appointment if the team is busy/unavailable.

Better lead nurturing – The qualified leads are nurtured thereafter based on their customer journey. For e.g. in the e-commerce business, chatbot engages the customers by giving personalized recommendations, combo offers, or discount coupons to improve online sales conversions.

2) Deliver 24×7 automated customer support

Nobody likes to wait and so do customers. 62% of companies view customer experience delivered by a brand as a competitive differentiator. Bots can engage with the customers 24×7 by promptly responding to their common queries.

Having good customer service available round the clock has a positive impact on your customer satisfaction and reduce customer churn.

What else can chatbots do?

  • Chatbots can direct customers to answers that will genuinely help them, which leads to support ticket deflection and increased customer satisfaction.

  • You can train your bot for customer chats by adding general FAQs and answers. Bots will learn the questions asked by the customers to answer similar queries in the future.

3) Save customer service costs

Reports say every year there are 265 billion customer requests. Businesses spent nearly $1.3 trillion to service these requests.

Chatbots can help you save up to 30%.

Implementing chatbots is an investment, which helps businesses to optimize customer service costs. Investing in chatbots saves extra costs of adding more agents. Hiring more number of support agents means additional costs and time. The costs may be in terms of

  • Salaries

  • Training

  • Infrastructure

These expenses cannot be overlooked as it is never a cheap affair. It becomes expensive if your business revenue is not high or sales targets are not met and it would create havoc in the business. Chatbots help to overcome all these costs.

There are many chatbots benefits of how businesses can optimize their costs without compromising their customer service quality. With AI, they can;

  • Scale their chat support during busy hours to deliver quality support and boost client satisfaction

  • Automate routine business processes and allows the support team to concentrate on complex conversations.

  • Enable new customer service models which increases brand face value and credibility.

Chatbots can be scaled during the peak time of business without any extra costs. Thus, chatbot benefits your business drastically to bring down the expenses and bring about a rise in revenue and customer satisfaction.

Besides, enabling a brand experience that is simpler and more seamless for customers, bots also reduce a significant amount of cost and resources for your company. It is important for businesses to harness the benefits of deploying chatbots to improve efficiency and customer experience.

4) Effective customer engagement

Needless to say, how vital it is to keep your customers engaged with your brand. Bain & Company research says, “Businesses that successfully engage with their customers were able to increase the customer spend by 20% to 40%.”

Chatbots take customer engagement to a new level.

Here are some tips you can follow to create effective customer engagement

  • Customers look for personalization – Chatbots analyze the customer responses and provide related data instantly. Based on the customer details and history chatbot can engage customers by using the name during the conversation.

  • Chatbots provide real-time response – Chatbots is the fastest response channel to communicate with your customers. This pace can lead to time and cost savings for both businesses and customers.

  • Improve the user experience – Chatbots are your ultimate brand representatives. They have real-time interactions with your customers. When you add chatbots to your communication channels it provides greater options for your customers to engage with you.

  • Enhance customer satisfaction – Chatbots deliver immediate one-on-one responses to your customers – exactly what customers demand. With this problem-solving approach and effective guidance, you make your customers happy and satisfied.

5) Cut down on human errors

It’s a universal fact that human errors are inevitable. Manual work has a risk of errors that can eventually create big problems. Mistakes might happen while collecting customer information or sharing product pricing information.

Chatbots are the best way to deliver error-free service and avoid complications. As chatbots are programmed with all the information there is no chance of errors. Accuracy is guaranteed with chatbots.

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Have you got your business listed?

Dubai is one of the most prominent business centres in the world where thousands of companies are setup every year and compete for business. To stand out from the competition, your business should have a local visibility over the directories as having just a website would not be just enough.

Measures need to be taken to ensure that your business does not get lost amongst all the others with their own online presence. Having your business listed on local directories also helps you improving SEO (Search Engine Optimisation) for your website. his gives your business some extra visibility in a very competitive environment.

Top 5 Local Business Directories in Dubai-

Yellow Pages

The Dubai Yellow Pages is no doubt the most used local business directory in Dubai, Not only they have a website but also an app which allows you to be searched on finger tips. It is free and very easy to add and list your business just by providing the general details of your business. Contact details, email, address and even photographs(if any) can be added to the webpage.

Local Search

The UAE version of Local Search is an online business directory where thousands of businesses in all sectors are listed, from restaurants, hotels to aviation, finance and everything in between. Companies can advertise with Local Search, or get a free listing, which will also be visible on their mobile app. Interested individuals can visit the website, call the company, or send an email, all with the touch of a button. Also, there is the option to add reviews, which can be vital in attracting new customers.


Free business directory, UAE Contacts pride itself on providing useful and up-to-date information for its browsers. Any established business in Dubai can submit their business listing for free, which will be aired swiftly online after a quick review process. The listings feature a company profile, a list of categories, contact details, website, and address.


One of the best known search-and-discovery sites and apps, Foursquare can provide personal recommendations for their users and features listings in a wide range of categories. Businesses in Dubai are likely to be listed on Foursquare, and owners are able to claim their listing and personalise it with up-to-date information if necessary.

Google My Business

It makes sense that the best-known search engine would have their own business directory. Google My Business will help to attract new customers by making it more visible to those searching for a related business in Google Search or on Google Maps. Listings are free to make and can be easily updated to help your business stand out with your latest information. There are lots of options for customisation, with photos and two-way reviews being available. They also have a Google My Business app to check on stats and update listings on the go.

List Your Business in Dubai for SEO

Whether you choose a free business directory or one that you have to pay for, you are certain to see the benefits in the long run. Listing with business directories in Dubai will definitely improve your visibility online, allowing more potential customers to find you and make use of your services.

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The sudden and unexpected emergence of ‘working remotely’ has allowed many companies to see endless possibilities, on how business is conducted while maintaining the well-being of their employees.

The continuously evolving global outbreak of the novel Coronavirus (COVID-19), has taken over every aspect of our day to day living and seems to be the only topic of discussion dominating the media.

Many brands and organizations have decided to change their campaign strategies both in the long-term as well as short term, 61% of organization have decided to change their strategies in the short term to reap immediate benefits only 9% of brands have decided to change their long term strategies.

Even major conglomerates I the market are moving to a 100% online, E-commerce approach, by creating partnerships with Big Shot E-commerce brands.14% of brands have admitted to re-allocating their offline budgets to online mediums, while 22% of brands have observed a significant shift in creative & geographic strategies.

While it is crucial to note how the consumer’s purchasing habits are being affected and how this may alter a change in overall behavior post-COVID-19, It is also essential for brands to take note, to not only what the consumer purchases but also how they purchase it.

It is substantial that the COVID-19 pandemic will eventually come to an end and when it does, entertainment such as gaming will have an after effect with regards to the way it made people feel and the joy it brought in a particularly boisterous time in their lives for years to come.

Keeping this in mind, we have come up with some fundamental strategies to consider:

  • Redefine your business goals.

  • Save outbound messages for crucial orders.

  • Use multichannel to your advantage.

  • Test drive your inbound marketing for COVID-19.

  • Analyse and measure everything.

As long as businesses approach the shift to digital marketing strategically, there’s no reason why the above strategies should only serve as temporary adhoc solutions.

Companies and brands who adapt their digital spend accordingly and roll with the times, will become more even more resilient when it comes to tackling any future pandemics.

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