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5 Important Reasons of Using Chatbots on your website

I am a friendly chatbot who can almost, well almost answer your questions!
Hello There! I am Whoosh, nice to see you here!

1) Better lead generation and nurturing

Most of the businesses operate in an omnichannel model. They sell across the website, Facebook, and other channels. AI chatbots create an effortless way for customers to communicate with your business via existing messaging platforms such as Facebook Messenger, which recently passed 1.3 billion users.

By deploying chatbots, you can engage your customers with personalized messaging throughout their journey by guiding and recommending them in making quick decisions.

Chatbots use a preset questionnaire to persuade the visitors for lead generation, which is prepared by sales experts. Bots ensure the flow is in the right direction to get higher conversion rates.

How do chatbots benefits help in increasing business revenue?

Better lead qualification – Bots qualify leads by asking relevant questions and direct them to the sales team for immediate sales conversion or schedule an appointment if the team is busy/unavailable.

Better lead nurturing – The qualified leads are nurtured thereafter based on their customer journey. For e.g. in the e-commerce business, chatbot engages the customers by giving personalized recommendations, combo offers, or discount coupons to improve online sales conversions.

2) Deliver 24×7 automated customer support

Nobody likes to wait and so do customers. 62% of companies view customer experience delivered by a brand as a competitive differentiator. Bots can engage with the customers 24×7 by promptly responding to their common queries.

Having good customer service available round the clock has a positive impact on your customer satisfaction and reduce customer churn.

What else can chatbots do?

  • Chatbots can direct customers to answers that will genuinely help them, which leads to support ticket deflection and increased customer satisfaction.

  • You can train your bot for customer chats by adding general FAQs and answers. Bots will learn the questions asked by the customers to answer similar queries in the future.

3) Save customer service costs

Reports say every year there are 265 billion customer requests. Businesses spent nearly $1.3 trillion to service these requests.

Chatbots can help you save up to 30%.

Implementing chatbots is an investment, which helps businesses to optimize customer service costs. Investing in chatbots saves extra costs of adding more agents. Hiring more number of support agents means additional costs and time. The costs may be in terms of

  • Salaries

  • Training

  • Infrastructure

These expenses cannot be overlooked as it is never a cheap affair. It becomes expensive if your business revenue is not high or sales targets are not met and it would create havoc in the business. Chatbots help to overcome all these costs.

There are many chatbots benefits of how businesses can optimize their costs without compromising their customer service quality. With AI, they can;

  • Scale their chat support during busy hours to deliver quality support and boost client satisfaction

  • Automate routine business processes and allows the support team to concentrate on complex conversations.

  • Enable new customer service models which increases brand face value and credibility.

Chatbots can be scaled during the peak time of business without any extra costs. Thus, chatbot benefits your business drastically to bring down the expenses and bring about a rise in revenue and customer satisfaction.

Besides, enabling a brand experience that is simpler and more seamless for customers, bots also reduce a significant amount of cost and resources for your company. It is important for businesses to harness the benefits of deploying chatbots to improve efficiency and customer experience.

4) Effective customer engagement

Needless to say, how vital it is to keep your customers engaged with your brand. Bain & Company research says, “Businesses that successfully engage with their customers were able to increase the customer spend by 20% to 40%.”

Chatbots take customer engagement to a new level.

Here are some tips you can follow to create effective customer engagement

  • Customers look for personalization – Chatbots analyze the customer responses and provide related data instantly. Based on the customer details and history chatbot can engage customers by using the name during the conversation.

  • Chatbots provide real-time response – Chatbots is the fastest response channel to communicate with your customers. This pace can lead to time and cost savings for both businesses and customers.

  • Improve the user experience – Chatbots are your ultimate brand representatives. They have real-time interactions with your customers. When you add chatbots to your communication channels it provides greater options for your customers to engage with you.

  • Enhance customer satisfaction – Chatbots deliver immediate one-on-one responses to your customers – exactly what customers demand. With this problem-solving approach and effective guidance, you make your customers happy and satisfied.

5) Cut down on human errors

It’s a universal fact that human errors are inevitable. Manual work has a risk of errors that can eventually create big problems. Mistakes might happen while collecting customer information or sharing product pricing information.

Chatbots are the best way to deliver error-free service and avoid complications. As chatbots are programmed with all the information there is no chance of errors. Accuracy is guaranteed with chatbots.

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