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Significance Of Digital Marketing During The COVID-19 Pandemic

The sudden and unexpected emergence of ‘working remotely’ has allowed many companies to see endless possibilities, on how business is conducted while maintaining the well-being of their employees.

The continuously evolving global outbreak of the novel Coronavirus (COVID-19), has taken over every aspect of our day to day living and seems to be the only topic of discussion dominating the media.

Many brands and organizations have decided to change their campaign strategies both in the long-term as well as short term, 61% of organization have decided to change their strategies in the short term to reap immediate benefits only 9% of brands have decided to change their long term strategies.

Even major conglomerates I the market are moving to a 100% online, E-commerce approach, by creating partnerships with Big Shot E-commerce brands.14% of brands have admitted to re-allocating their offline budgets to online mediums, while 22% of brands have observed a significant shift in creative & geographic strategies.

While it is crucial to note how the consumer’s purchasing habits are being affected and how this may alter a change in overall behavior post-COVID-19, It is also essential for brands to take note, to not only what the consumer purchases but also how they purchase it.

It is substantial that the COVID-19 pandemic will eventually come to an end and when it does, entertainment such as gaming will have an after effect with regards to the way it made people feel and the joy it brought in a particularly boisterous time in their lives for years to come.

Keeping this in mind, we have come up with some fundamental strategies to consider:

  • Redefine your business goals.

  • Save outbound messages for crucial orders.

  • Use multichannel to your advantage.

  • Test drive your inbound marketing for COVID-19.

  • Analyse and measure everything.

As long as businesses approach the shift to digital marketing strategically, there’s no reason why the above strategies should only serve as temporary adhoc solutions.

Companies and brands who adapt their digital spend accordingly and roll with the times, will become more even more resilient when it comes to tackling any future pandemics.

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